1INTRODUCTION

This Privacy Policy describes how Daily EMT (“we,” “us,” or “our”) collects, uses, and shares information about you when you use our website DailyEMT.com (the “Website”), our services, and our mobile applications (collectively, the “Services”).

By using DailyEMT.com, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2INFORMATION WE COLLECT

2.1 Information You Provide to Us

We collect information that you provide directly when using our Services, including:

• Account information (name, email address, password)
• Payment information (payments are processed securely through our payment processor, Lemon Squeezy, LLC, which acts as the merchant of record for all purchases; we do not store your full card details on our servers)
• Profile information
• Course progress and test results
• Communications with us
• Survey responses and feedback
• Ad interaction data
• Support requests and correspondence
• User-generated content
• Information from ad-related interactions with our Services

2.2 Information Automatically Collected

When you use our Services, we automatically collect certain information, including:

• Log data (IP address, browser type, pages visited)
• Device information (device type, operating system, unique device identifiers)
• Location information (derived from IP address)
• Usage information (features used, content viewed, time spent)
• Cookies and similar tracking technologies
• Advertising and analytics data through Google Ads and Google Analytics
• Ad interaction information
• Conversion tracking data
• Remarketing data
• Browser settings and preferences
• Traffic data and interaction patterns

3HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide and maintain our Services
• Process your payments
• Track your progress and performance
• Communicate with you about our Services
• Improve and personalize our Services
• Protect against fraud and unauthorized access
• Comply with legal obligations
• Deliver relevant advertisements
• Measure the effectiveness of our advertising campaigns
• Create custom audiences for advertising
• Optimize our ad targeting
• Analyze user behavior and trends
• Enhance website security
• Respond to your inquiries and support requests
• Send administrative notifications
• Enforce our terms and policies

4HOW WE SHARE YOUR INFORMATION

5EMAIL COMMUNICATIONS

We may send you two types of emails:

• Transactional emails (account creation, sign-in links, password resets, purchase receipts, subscription expiry reminders) – sent as part of providing the service.
• Marketing emails (study tips, exam reminders, upgrade offers, occasional promotions) – sent only if you opted in via the consent checkbox during registration. You can withdraw consent at any time using the unsubscribe link in any marketing email, or by contacting [email protected].

4.1 Service Providers

We share information with third-party service providers who help us operate our Services, including:

• Payment processors (Lemon Squeezy, LLC ΓÇö acting as merchant of record, it receives your name, email address, payment details, and transaction information in order to process your order, comply with tax obligations, and prevent fraud; your use of Lemon Squeezy is also subject to their terms and privacy policy at lemonsqueezy.com)
• Email service providers (VBOUT ΓÇö used to send marketing and lifecycle emails such as study tips, upgrade offers, and subscription reminders, only to users who have opted in at signup; every marketing email includes an unsubscribe link)
• Cloud hosting providers
• Analytics services
• Email service providers
• Customer support services
• Advertising partners (including Google Ads)
• Marketing and analytics providers
• Ad measurement services
• Security service providers
• Data storage providers

4.2 Legal Requirements

We may disclose information if:

• Required to do so by law
• In response to valid requests from public authorities
• To protect our rights, privacy, safety, or property
• To protect against legal liability
• To investigate potential violations of our terms
• To address fraud, security, or technical issues

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or uses of your personal information.

6ADVERTISING AND ANALYTICS

5.1 Google Ads and Analytics

We use Google Ads and Google Analytics to:

• Display personalized advertisements across the internet
• Track the effectiveness of our advertising campaigns
• Analyze how visitors interact with our website
• Improve our marketing efforts
• Understand user behavior and preferences
• Optimize content delivery

5.2 How Google Ads Works

• We may display ads to you on third-party websites through Google Ads
• Google uses cookies to personalize ads based on your browsing behavior
• You may see our ads on other websites after visiting DailyEMT.com
• We collect conversion tracking data to measure ad effectiveness
• Remarketing features allow us to reach users who previously visited our website

5.3 Your Advertising Choices

You can control your ad preferences through:

• Google Ads Settings (https://adssettings.google.com)
• Network Advertising Initiative (http://www.networkadvertising.org/choices/)
• Digital Advertising Alliance (http://www.aboutads.info/choices/)
• Browser settings for cookie control
• Device-level opt-out settings

5.4 Third-Party Advertising

• We allow third parties (including Google) to show ads on our website
• These third parties may use cookies and similar technologies
• They may collect data about your online activities over time and across different websites
• This information may be used to provide targeted advertising
• Third-party advertisers maintain their own privacy policies

7DATA SECURITY

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication measures
• Secure data storage
• Firewalls and security monitoring
• Regular security updates and patches
• Employee training on data security

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8YOUR CHOICES AND RIGHTS

7.1 Account Information

You can review, update, or delete your account information by:

• Logging into your account settings
• Contacting us at [email protected]
• Requesting account deletion

7.2 Communication Preferences

You can control your communication preferences by:

• Adjusting email notification settings
• Opting out of marketing communications
• Managing cookie preferences
• Updating your account settings

7.3 Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Object to processing of your information
• Restrict processing of your information
• Data portability
• Withdraw consent

9CHILDREN’S PRIVACY

Our Services are not directed to children under 13. We do not knowingly:

• Collect personal information from children under 13
• Target advertising to children under 13
• Allow children under 13 to create accounts

If we learn we have collected personal information from a child under 13, we will:

• Promptly delete that information
• Take reasonable measures to ensure such data is not used
• Implement additional safeguards as necessary

10INTERNATIONAL DATA TRANSFERS

We are based in the United States and process information on servers located in the United States. When you access our Services from outside the United States, you consent to the transfer of your information to the United States. We take appropriate safeguards to ensure that your personal information is properly protected.

11CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

10.1 Your Rights

• Right to know what personal information we collect and how it is used
• Right to delete your personal information
• Right to opt-out of the sale of your personal information
• Right to non-discrimination for exercising your rights

10.2 Exercising Your Rights

To exercise your California privacy rights:

• Email us at [email protected]

We will respond to verifiable consumer requests within 45 days.

12COOKIES POLICY

11.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website. We use:

• Essential cookies for website functionality
• Analytics cookies to understand user behavior
• Advertising cookies for targeted marketing
• Performance cookies to optimize service
• Preference cookies to remember your settings

11.2 Cookie Management

You can manage cookies through:

• Browser settings
• Our cookie consent tool
• Third-party opt-out mechanisms

13CHANGES TO THIS PRIVACY POLICY

12.1 Updates

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the “Last Updated” date
• Sending an email notification for significant changes
• Displaying a prominent notice on our website

12.2 Your Continued Use

Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of such changes.

15DEFINITIONS

Throughout this Privacy Policy:

• “Personal information” means information that identifies, relates to, describes, or could reasonably be linked to you
• “Services” refers to DailyEMT.com website, applications, and related services
• “We,” “us,” and “our” refer to Daily EMT
• “You” and “your” refer to users of our Services

16ADDITIONAL INFORMATION

15.1 Data Retention

We retain personal information for as long as necessary to:

• Provide our Services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

15.2 Third-Party Links

Our Services may contain links to other websites. We are not responsible for the privacy practices of these external sites.